Posts tagged: Web

The Problem: We Need a Website… But Where Do We Start?

When Ishfaq Hussain, the founder of Den Hills Pvt. Ltd., approached us, he was at a crucial point. His skincare brand, Optional, was gaining traction offline—but their online presence? Almost nonexistent.

He knew that in 2024, not having a strong digital identity was like running a store with the shutters half down.
He needed a website—but not just any website. One that reflected the brand’s quality, felt premium, and could handle e-commerce. And more importantly, something that could evolve with the brand.

From Day 1, Ishfaq was clear about his expectations:

• A clean, elegant e-commerce store
• Fast, mobile-friendly performance
• Easy navigation for skincare lovers
• Integration with payment gateways
• SEO setup for Google discoverability
• Flexibility to add/remove product ranges

Sounds straightforward, right? Not quite.

As the project unfolded, the scope expanded — repeated changes, multiple customizations, and continuous improvement were all part of the process. But instead of saying “no,” we said:

“Let’s make it better.”

The Execution: From Wireframes to Wow-Factor

Our team at Tawheed Shafi Agency got to work:

✅ Phase 1 – UI/UX + Design

We created a modern, sleek UI aligned with global skincare brand aesthetics — soft tones, intuitive flows, and zero clutter.

✅ Phase 2 – E-commerce Development

We implemented a powerful e-commerce backend that allows:

• Product uploads
• Inventory management
• Discount coupons
• Payment gateway integrations

✅ Phase 3 – SEO & Indexing

We set up:

• Google Search Console
• Indexing for all major pages
• On-page optimization (titles, meta descriptions, speed)
• Structured data for better SERP visibility

✅ Phase 4 – Flexibility for Growth

Ishfaq wanted more. So, we added:

• Custom landing pages
• Enhanced product filters
• Backend flexibility
• Newsletter integration
• WhatsApp support button

All while keeping the design fast, mobile-first, and conversion-ready.

✨ The Result: A Digital Storefront That Converts

Optional’s new website (theoptional.in) is ISO-certified, fully optimised, and future-ready.
What started as a simple request became a powerful platform — ready to serve customers 24/7 across India.

And the best part?

🟢 “The team never said no. Even after delivery, they were there to tweak, polish, and perfect.” – Ishfaq Hussain

🔥 What You Can Learn From This

If you’re running a startup, e-commerce business, or offline brand without a strong digital presence, ask yourself:

❓Are people finding you online?
❓Is your website helping you sell, or just existing?
❓Are you missing out while your competitors are ranking and growing?

🕒 Don’t Wait — Build Your Website Before Your Competitor Does

📦 We offer 3 powerful packages:

• Static – ₹10,000
• Dynamic – ₹17,000
• E-commerce – ₹27,000

All include 1-year free domain + hosting, mobile/tablet/desktop responsiveness, and crazy good design.

✅ Already booked out last month. Only a few slots left this cycle.
📲 Contact us: 6006480704 | tawheedshafi.com

Over the years, we have worked with Fortune 500s and brand-new startups. We help ambitious businesses like yours generate more profits by building awareness, driving web traffic, connecting with customers, and growing overall sales. Over the years, we have worked with Fortune 500s and brand-new startups. We help ambitious businesses like yours generate more profits by building awareness, driving web traffic, connecting with customers, and growing overall sales.

What is ecommerce localization and why is it so important?

If you do a random search in Google you will immediately arrive at an answer. Online store localization usually entails making your website duly customized and accessible to the market of another country.

This inevitably includes the translation of your content but it may also involve other aspects such as adapting your content to the other country language norms, taking into account market particulars, payment specifics, customer expectations, etc. As these may vary from country to country, you will need to study them separately for all language versions of your online store.

That being said, the importance of ecommerce localization is already logical. In practice, it pertains to your local content potential to resonate with your local target audience in the best possible manner. Related here also are your ability to attain native customer attention, engagement and satisfaction.

If you would like to explore the benefits of localization a step further, you may also see here.

What is ecommerce localization and why is it so important?

When, while the lovely valley teems with vapor around me, and the meridian sun strikes the upper surface of the impenetrable foliage of my trees, and but a few stray gleams steal into the inner sanctuary, I throw myself down among the tall grass by the trickling stream; and, as I lie close to the earth, a thousand unknown plants are noticed by me: when I hear the buzz of the little world among the stalks, and grow familiar with the countless indescribable forms of the insects and flies, then I feel the presence of the Almighty, who formed us in his own image, and the breath of that universal love which bears and sustains us, as it floats around us in an eternity of bliss; and then, my friend, when darkness overspreads my eyes, and heaven and earth seem to dwell in my soul and absorb its power, like the form of a beloved mistress, then I often think with longing, Oh, would I could describe these conceptions, could impress upon paper all that is living so full and warm within me.

Over the years, we have worked with Fortune 500s and brand-new startups. We help ambitious businesses like yours generate more profits by building awareness, driving web traffic, connecting with customers, and growing overall sales. Over the years, we have worked with Fortune 500s and brand-new startups. We help ambitious businesses like yours generate more profits by building awareness, driving web traffic, connecting with customers, and growing overall sales.

What is ecommerce localization and why is it so important?

If you do a random search in Google you will immediately arrive at an answer. Online store localization usually entails making your website duly customized and accessible to the market of another country.

This inevitably includes the translation of your content but it may also involve other aspects such as adapting your content to the other country language norms, taking into account market particulars, payment specifics, customer expectations, etc. As these may vary from country to country, you will need to study them separately for all language versions of your online store.

That being said, the importance of ecommerce localization is already logical. In practice, it pertains to your local content potential to resonate with your local target audience in the best possible manner. Related here also are your ability to attain native customer attention, engagement and satisfaction.

If you would like to explore the benefits of localization a step further, you may also see here.

What is ecommerce localization and why is it so important?

When, while the lovely valley teems with vapor around me, and the meridian sun strikes the upper surface of the impenetrable foliage of my trees, and but a few stray gleams steal into the inner sanctuary, I throw myself down among the tall grass by the trickling stream; and, as I lie close to the earth, a thousand unknown plants are noticed by me: when I hear the buzz of the little world among the stalks, and grow familiar with the countless indescribable forms of the insects and flies, then I feel the presence of the Almighty, who formed us in his own image, and the breath of that universal love which bears and sustains us, as it floats around us in an eternity of bliss; and then, my friend, when darkness overspreads my eyes, and heaven and earth seem to dwell in my soul and absorb its power, like the form of a beloved mistress, then I often think with longing, Oh, would I could describe these conceptions, could impress upon paper all that is living so full and warm within me.

Over the years, we have worked with Fortune 500s and brand-new startups. We help ambitious businesses like yours generate more profits by building awareness, driving web traffic, connecting with customers, and growing overall sales. Over the years, we have worked with Fortune 500s and brand-new startups. We help ambitious businesses like yours generate more profits by building awareness, driving web traffic, connecting with customers, and growing overall sales.

What is ecommerce localization and why is it so important?

If you do a random search in Google you will immediately arrive at an answer. Online store localization usually entails making your website duly customized and accessible to the market of another country.

This inevitably includes the translation of your content but it may also involve other aspects such as adapting your content to the other country language norms, taking into account market particulars, payment specifics, customer expectations, etc. As these may vary from country to country, you will need to study them separately for all language versions of your online store.

That being said, the importance of ecommerce localization is already logical. In practice, it pertains to your local content potential to resonate with your local target audience in the best possible manner. Related here also are your ability to attain native customer attention, engagement and satisfaction.

If you would like to explore the benefits of localization a step further, you may also see here.

What is ecommerce localization and why is it so important?

When, while the lovely valley teems with vapor around me, and the meridian sun strikes the upper surface of the impenetrable foliage of my trees, and but a few stray gleams steal into the inner sanctuary, I throw myself down among the tall grass by the trickling stream; and, as I lie close to the earth, a thousand unknown plants are noticed by me: when I hear the buzz of the little world among the stalks, and grow familiar with the countless indescribable forms of the insects and flies, then I feel the presence of the Almighty, who formed us in his own image, and the breath of that universal love which bears and sustains us, as it floats around us in an eternity of bliss; and then, my friend, when darkness overspreads my eyes, and heaven and earth seem to dwell in my soul and absorb its power, like the form of a beloved mistress, then I often think with longing, Oh, would I could describe these conceptions, could impress upon paper all that is living so full and warm within me.

Over the years, we have worked with Fortune 500s and brand-new startups. We help ambitious businesses like yours generate more profits by building awareness, driving web traffic, connecting with customers, and growing overall sales. Over the years, we have worked with Fortune 500s and brand-new startups. We help ambitious businesses like yours generate more profits by building awareness, driving web traffic, connecting with customers, and growing overall sales.

What is ecommerce localization and why is it so important?

If you do a random search in Google you will immediately arrive at an answer. Online store localization usually entails making your website duly customized and accessible to the market of another country.

This inevitably includes the translation of your content but it may also involve other aspects such as adapting your content to the other country language norms, taking into account market particulars, payment specifics, customer expectations, etc. As these may vary from country to country, you will need to study them separately for all language versions of your online store.

That being said, the importance of ecommerce localization is already logical. In practice, it pertains to your local content potential to resonate with your local target audience in the best possible manner. Related here also are your ability to attain native customer attention, engagement and satisfaction.

If you would like to explore the benefits of localization a step further, you may also see here.

What is ecommerce localization and why is it so important?

When, while the lovely valley teems with vapor around me, and the meridian sun strikes the upper surface of the impenetrable foliage of my trees, and but a few stray gleams steal into the inner sanctuary, I throw myself down among the tall grass by the trickling stream; and, as I lie close to the earth, a thousand unknown plants are noticed by me: when I hear the buzz of the little world among the stalks, and grow familiar with the countless indescribable forms of the insects and flies, then I feel the presence of the Almighty, who formed us in his own image, and the breath of that universal love which bears and sustains us, as it floats around us in an eternity of bliss; and then, my friend, when darkness overspreads my eyes, and heaven and earth seem to dwell in my soul and absorb its power, like the form of a beloved mistress, then I often think with longing, Oh, would I could describe these conceptions, could impress upon paper all that is living so full and warm within me.