The Problem: We Need a Website… But Where Do We Start?
When Ishfaq Hussain, the founder of Den Hills Pvt. Ltd., approached us, he was at a crucial point. His skincare brand, Optional, was gaining traction offline—but their online presence? Almost nonexistent.
He knew that in 2024, not having a strong digital identity was like running a store with the shutters half down.
He needed a website—but not just any website. One that reflected the brand’s quality, felt premium, and could handle e-commerce. And more importantly, something that could evolve with the brand.
From Day 1, Ishfaq was clear about his expectations:
- A clean, elegant e-commerce store
- Fast, mobile-friendly performance
- Easy navigation for skincare lovers
- Integration with payment gateways
- SEO setup for Google discoverability
- Flexibility to add/remove product ranges
Sounds straightforward, right? Not quite.
As the project unfolded, the scope expanded — repeated changes, multiple customizations, and continuous improvement were all part of the process. But instead of saying “no,” we said:
“Let’s make it better.”
The Execution: From Wireframes to Wow-Factor
Our team at Tawheed Shafi Agency got to work:
✅ Phase 1 – UI/UX + Design
We created a modern, sleek UI aligned with global skincare brand aesthetics — soft tones, intuitive flows, and zero clutter.
✅ Phase 2 – E-commerce Development
We implemented a powerful e-commerce backend that allows:
- Product uploads
- Inventory management
- Discount coupons
- Payment gateway integrations
✅ Phase 3 – SEO & Indexing
We set up:
- Google Search Console
- Indexing for all major pages
- On-page optimization (titles, meta descriptions, speed)
- Structured data for better SERP visibility
✅ Phase 4 – Flexibility for Growth
Ishfaq wanted more. So, we added:
- Custom landing pages
- Enhanced product filters
- Backend flexibility
- Newsletter integration
- WhatsApp support button
All while keeping the design fast, mobile-first, and conversion-ready.
✨ The Result: A Digital Storefront That Converts
Optional’s new website (theoptional.in) is ISO-certified, fully optimised, and future-ready.
What started as a simple request became a powerful platform — ready to serve customers 24/7 across India.
And the best part?
🟢 “The team never said no. Even after delivery, they were there to tweak, polish, and perfect.” – Ishfaq Hussain
🔥 What You Can Learn From This
If you’re running a startup, e-commerce business, or offline brand without a strong digital presence, ask yourself:
❓Are people finding you online?
❓Is your website helping you sell, or just existing?
❓Are you missing out while your competitors are ranking and growing?
🕒 Don’t Wait — Build Your Website Before Your Competitor Does
📦 We offer 3 powerful packages:
- Static – ₹10,000
- Dynamic – ₹17,000
- E-commerce – ₹27,000
All include 1-year free domain + hosting, mobile/tablet/desktop responsiveness, and crazy good design.
✅ Already booked out last month. Only a few slots left this cycle.
📲 Contact us: 6006480704 | tawheedshafi.com
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